A simple landing page for a new fitness application allowing Personal Trainers to manage their clients.
The Brief
MattrCoach is an upcoming platform designed for Personal Trainers who want to build tailored programmes, manage their clients, and deliver a better coaching experience — all in one place. Ahead of launch, the founders needed a landing page that would introduce the brand, communicate the product vision clearly, and start building an early audience through email signups.
The Challenge
The product was still in development, so the page needed to generate excitement and capture interest without being able to show the full platform. The challenge was striking the right balance — conveying credibility and professionalism for a product that didn’t exist yet, while keeping the messaging simple enough that a Personal Trainer could immediately understand the value.
The Solution
We designed a single-screen landing page with a bold, dark aesthetic that feels premium and fitness-focused. A full-bleed background image sets the tone, while the MattrCoach logo and "We’re Coming Soon" headline grab attention immediately.
The core value proposition — "A platform designed for personal trainers to build tailored programs, manage clients, and deliver a better coaching experience" — sits front and centre, followed by a prominent email capture field so visitors can register their interest ahead of launch. The signup form is integrated with Mailchimp, so new subscribers are automatically added to a mailing list — giving the MattrCoach team a ready-made audience to notify when the platform goes live.
The page is fully responsive, working seamlessly on mobile where most PTs will discover it. We kept the layout deliberately minimal — no navigation, no secondary pages — so there’s zero friction between landing and signing up.
Key Features
- Minimal single-screen landing page designed to maximise email signups
- Bold, dark visual aesthetic tailored to the fitness industry
- Mailchimp integration for automated subscriber management
- Prominent email capture with clear call-to-action
- Fully responsive design optimised for mobile
- Clean brand introduction with MattrCoach logo and messaging
The Result
The landing page gave MattrCoach a professional online presence from day one, allowing the team to start building an audience and validating interest well ahead of the full platform launch.